A streak of insanity has been running through the automotive design world these last few years, first expressing itself with the BMW X6. This particular psychosis reached across the world to Acura, with its upcoming ZDX model, but cropped up again at BMW with the 5-series Gran Turismo. Now this design virus has leaped over to Audi, which has chosen to take the perfectly beautiful A5 coupe and add a hatchback.
One of the first clues to the disaster is this sentence from Audi's press release, "The five-door coupe features emotional and progressive styling to fascinate with powerful elegance and sporty proportions." Given the progressive loosening of the definition of coupe, with Audi pushing it to five doors, some car company will eventually apply it to an SUV. That sentence goes on to apply the descriptors progressive, elegance, and sporty to the car, which Audi is calling the A5 Sportback. It sounds as if Audi's marketing team didn't know what to call it, so ended up picking a set of words out of the dictionary.
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