Friday, March 12, 2010

Audi Sports Car Lands Role in ‘Iron Man 2

Audi sports car
Audi sports car

If you want the Audi sports car that Tony Stark drives in “Iron Man 2,” you’ll have to wait – and come up with at least $160,000.

In the meantime you can start looking for ads as the film’s May 7 release date approaches. While Audi didn’t reveal specifics about its advertising plans it is almost certain to use the film to promote its cars, as it did with “Iron Man” film in 2008. When the company is linked with a blockbuster film like “Iron Man 2,” “We like to do a great campaign around it,” says Scott Keogh, chief marketing officer for Audi of America.

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